Every athlete has an inner strength like grit, determination or belief that keeps them going. Gatorade is here to fuel it all and inspire the next generation to reach even higher. Gatorade. Fuel tomorrow.
Agency: Swift
How do you create a memorable brand from scratch that defies the stereotypes and demystifies a product that’s been misunderstood forever, while still having fun?
Simple. Start with an architect, a kick-ass designer, a strategist, a CMO/sherpa and a google hangouts link. Create an elevated in-store experience and a boatload of branding. Then add a mythical bird-wolf creature that embodies the spirit of the brand and speaks to the local community and cannabis culture in a way that’s authentic, playful and a little unexpected.
Agency: Free Ice Cream Ltd x Native Roots
Pope Francis was the first to break with Catholic traditions in a lot of ways. He brought a new perspective and a more welcoming message for all, including the LGBTQ community. So when he made a historic visit to Philadelphia we wanted to celebrate the occasion and fuel the conversation. Introducing Popesicles. Rainbow colored popsicles with a unifying message we knew his Holiness would appreciate. 100% of sales were donated to The Trevor Project, a national nonprofit organization dedicated to supporting at-risk LGBTQ youth.
Tag: Let's lick intolerance together.
Agency: Tierney
Awards: Gold ADDY (Event), Gold ADDY (Guerrilla), Gold ADDY (Best of OOH), Communication Arts (Design/Public Service/Political Social Issues)
What do an adorable kitten, kung fu warriors and the undead have in common? They all know that TD Bank does its best to take the suck out of banking with things like instant debit card replacement and low mortgage rates.
Agency: Tierney
Awards: Gold ADDY
figmania (noun): the beautiful chaos when branded copy meets brilliant design in figma
Cannabis can be intimidating, but dosist makes it easy to enjoy and explore with award-winning products that put you in control. It’s an innovative brand committed to quality ingredients, a fully transparent process and a best-in-class shopping experience. Including super stylish stores. So the online and mobile redesign had a lot to live up to when it came to helping folks find sleep, calm, bliss and more.
Agency: YML
Sometimes the hardest thing to do is talk about yourself, especially when you speak code. So what’s an award-winning creative technology studio to do? Ask the humble bragging experts (us) for a little help. We knew exactly how to tell their story in a way prospective clients, employees and even their moms could understand. And we did.
Agency: Free Ice Cream Ltd
A fresh take on a classic, Bestershire is worcestershire sauce for a new generation of grillers, roasters, dippers, snackers and bloody mary enthusiasts. It’s the umami inspired revelation your tastebuds crave. Batch-brewed with real food ingredients in Denver, CO. So why say worcestershire? When you can say Bestershire. Get a taste at Bestershire.com
When it comes to superfoods broccoli kicks ass. But over the years it's been relegated to a side dish. So how do you change that? Simple. Pick a fight with Kale, the annoyingly trendy hipster of veggies. In fact, Kuck Fale.
Agency: Victors & Spoils
Awards/Recognition: Cover and featured article NYTimes Magazine, Communication Arts
A refreshed brand, and refreshingly simple, digital experience to help folks cover all their stuff for a few bucks a month. Yes, please.
Agency: YML
The latest version of Chrome comes with new features that can help you out in pretty much any situation.
Agency: 72andSunny
Cradle is a sleep training app to help babies, and parents, get more Zs. We wanted to tell the story in a way that cuts through the information overload and stress new parents face. So we decided to engage moms and dads in a lighthearted, but educational way.
Welcome to Cradle. Sleep is hard. Cradle is easy.
Agency: Free Ice Cream Ltd
Bcycle started as a simple idea. Bring bike sharing to cities across the nation, in a whole new way. So to launch the program we created a digital experience where people could see the impact bike sharing could have on their community. And spur a little friendly competition by asking a compelling question. Who wants it more?
Agency: Crispin Porter + Bogusky
It’s an over-shared, over-googled, world. We know everything about where we’re going before we get there, so travel can be a little expected. Introducing Nextpedition. More than a vacation. It's an adventure created just for you, where every step of your journey is revealed as it happens. Nextpedition was created to bring back the mystery and romance of travel. Helping you experience the world in a whole new way. Where will it take you next?
There's so much flame-broiled goodness in King Deals that customers might feel a little guilty about paying so little. Tag: You'll feel like you robbed us.
Agency: Crispin Porter + Bogusky
Coke Zero brought innovation to the beverage industry by inventing a drink with real Coke taste and zero calories. To bring this same innovative thinking to NCAA basketball we created the Department of Fannovation, a site where fans could submit ideas to improve the game. For themselves.
We kicked off the campaign with a site where fans could watch a short video or download the "brief" about how to enter their idea into the contest. The best ideas were then voted on throughout the NCAA season.
The top ideas were entered into the "Brain Bracket" during March Madness to determine a champion.
Agency: Crispin Porter + Bogusky
Awards/Recognition: Adweek (Pick of the Day)
A little something to inspire JCPenney associates to Rule the Yule during the holiday shopping season.
Agency: Victors & Spoils
It's more than just a super-sexy brand book full of scintillating prose that captures the true spirit of driving the Fiat 500. It's a self-help guide of sorts about getting the most out of life, 500 seconds at a time.
Agency: Crispin Porter + Bogusky
