A bit about me

Freelance copywriter and creative director. Came up at Crispin Porter + Bogusky, spent 20 years working at top agencies on big brands.

I'm also wired to build the things I write about. Co-founded Free Ice Cream Ltd, a brand consultancy, with creative partner Emily. Our clients included Barbershop (acquired) and Cradle. Founded Bestershire, a craft worcestershire challenger to Lea & Perrins. Named it, branded it, trademarked it, and scaled it to a commercial test batch. Check it out at Bestershire.com.

For now, I freelance under my own name while I figure out what's next for the Free Ice Cream brand.

A few non-work things: best worst fantasy football player multiple years running. Founding member of Steak and Whiskey Night.