A bit about me

Freelance copywriter and creative director with a keen interest in brand strategy. Came up at Crispin Porter + Bogusky, spent 20 years working at top agencies on big brands.

Co-founded Free Ice Cream Ltd, a brand consultancy, with creative partner Emily. Our clients included Barbershop (acquired) Cradle and few other startups that needed a brand story. Founded Bestershire, a craft worcestershire challenger to Lea & Perrins. Named it, branded it, trademarked it, and scaled it to a commercial test batch. Check it out at Bestershire.com.

Say hi at gabe@writesrealgood.com